Meet the GoHumCo Team

  1. Scott

    Scott Adair

    Director of Economic Development
    Phone: (707) 445-7745

    Scott Adair is the Director of Economic Development for the County of Humboldt, California. Scott also presently serves as the Executive Director to Humboldt County’s Cannabis Micro Grant and Loan Advisory Committee. Scott is a former Planning Commissioner, Trainer, Business Owner, and Commercial Real Estate Agent. He also remains an active community volunteer.

    Scott possesses over eighteen (18) years of experience in real estate asset management and public/private economic development. Scott completed his basic economic development certification through BEDC (in partnership with Colorado State University) and he recently graduated from Oklahoma University's prestigious EDI (Economic Development Institute) program.

    Scott and his spouse live with their two dogs in a home overlooking the Eel River Valley. They enjoy spending their weekends tending to their orchard and tinkering in their workshop.


  1. Dianna

    Dianna Rios

    Economic Development Coordinator
    Phone: (707) 476-4809

    Hello! I've worked in economic development with the Fortuna Business Improvement District for the past 12 years. My focus has been business support, business service, community events, and community involvement.

    This has allowed me to work with the 500+ business license holders in Fortuna, of which all are members of the Fortuna Business Improvement District (FBID).

    My position is to oversee our three core areas; Redwood Village Merchants Associations, Fortuna Downtown Business Association, and the Strongs Creek Plaza Merchants Associations. These core areas receive most of their FBID assessments back for core area promotion, community events, and business support. My obligation is to assist the core areas where needed and represent the businesses unable to attend the meetings. My position also requires her to provide service to city-wide businesses not located in the three core areas through tourism promotion, business recruitment, retention, public relations, citywide promotion, business support & community event support.

    Awards & Boards:
    2016 - Fortuna Kiwanis Club  Business Woman of The Year.
    2017 - Fortuna Chamber of Commerce Citizen of the Year.
    2018-2019 President of the Rotary Club of Fortuna.

    Current member;  Vice-Chair of Prosperity,  Fortuna Chamber of Commerce Ambassadors, Rotary Club of Fortuna, Headwaters Fund Board, Fortuna Chamber Tourism & Marketing Committee

    Past President of the Headwaters Fund Board, Past member of the Soroptimist of the Eel River Valley, Past member of the Toast Masters of the Eel River Valley.


  1. Peggy

    Peggy Murphy

    Economic Development Specialist
    Phone: (707) 599-0125

    Peggy Murphy joined the County's Economic Development Team as an Economic Development Specialist to provide oversight to Project Trellis. 

    Prior to working with the County, Peggy spent over 3 years as the manager of the North Coast Small Business Development Center where she helped all kinds of businesses pursue their goals. Peggy's primary focus was on art businesses and Ecommerce businesses. In addition to supporting businesses, Peggy was tasked with making sure office functions ran smoothly from both a financial and an operational perspective. Peggy’s work history also includes Google Maps, The University of Washington and MediCann. Additionally, she owned the Hat Rac Fine Art Gallery in Oakland, CA. Peggy brings to the Economic Development Department lessons learned from both the public and private sectors.

    In her free time, Peggy is a silversmith, a gardener, and is an active participant in her husband’s art career. She also loves to spend time with her family, dogs, chickens and bees.


  1. Ryan

    Ryan Heitz

    Economic Development Specialist
    Phone: (707) 476-4804
    Ryan is a graduate from Humboldt State University with a degree in Business Administration and currently serves the County's Economic Development Department as an Economic Development Specialist. Ryan works on a number of special projects ranging from administering grant programs to supporting the Headwaters Fund. 

  1. Cris

    Cristina (Cris) Plocher

    Administrative Analyst II
    Phone: (707) 445-7745

    Cris joins the GoHumCo team as an Administrative Analyst II and plays an integral role in the department's success. She is excited to be a part of the Economic Development Team and back to more her roots in her area of interest. In college, Cris pursued Economics and Urban Regional Planning degrees at the University of Iowa (Hawkeyes). Though she is new to the Economic Development Team, she is not new to working for the County. Cris started working for Humboldt County DHHS in August 2006 as resource development coordinator working with grants and later on as administrative analyst working with database management, system improvement planning, and quality assurance for Children and Family Services.
     
    Cris and her husband Orrin moved to McKinleyville over 20 years ago to be able to live in an area they loved to vacation and do the things they enjoy, like biking, hiking, kayaking, camping, and exploring rocks (a particular interest of her husband, the geologist). Their son, Alex, who is 9 years old also enjoys this beautiful area and more recently particularly likes four-wheeling at the Samoa sand dune trails (something to do during COVID).
     
    Cris is excited about the opportunity to work with the Economic Development Team and assist with endeavors and projects that help the county thrive in its economy, community, and environment. 

  1. Tanner

    Tanner Etherton

    Administration Analyst
    Phone: (707) 476-4802

    Tanner interned with the Economic Development Division as a Humboldt State University student and helped with the assessment of the Samoa Peninsula Enhanced Infrastructure District. After graduating, Tanner was hired full time to assist with the Head Water's Fund and continue his work on the proposed EIFD. Tanner is also in charge of the Zoom Prospector program and helps with web development. 


  1. GoHumCoPic


  1. Logan Ashworth

    Extra Help Administrative Analyst
    Phone: (707) 476-4803

    Logan is a graduate of Humboldt State University with a Masters degree in Academic Research and a Bachelor's from Southern Utah University in Psychology. They currently serve the County of Humboldt's Division of Economic Development by providing fiscal assistance and administrative support for Project Trellis and the Head Waters grant programs. Logan brings experience through their knowledge of academic grant writing, research in industrial/organizational psychology, and statistical practice in four labs including Humboldt's Quantitative Psychology lab.